Countdown to Christmas

We are entering that time of the year when the countdown to Christmas begins and retail starts reminding us how many shopping days there are left.

For many in retail the October-December period is the “golden period” for promotions and sales, whether in store or via online.

But are you targeting the right markets?  Is your store enticing?  Do you have an online selling plan?

In this article by marketing strategist, Rachel Klaver, eight different key promotional periods between October and December are identified.

As a retailer have you planned to maximise your sales during this period?

Within WCL’s collection there are a number of resources than can assist you with taking advantage of this peak selling time.

Retail consultant Herb Sorensen’s book takes you inside the mind of the shopper allowing you to better understand consumer behaviour.
Inside the mind of the shopper : the science of retailing / Sorensen, Herb
“… Drawing on Sorensen’s breakthrough second-by-second analysis of millions of shopping trips, this book reveals how consumers actually behave, move, and make buying decisions as they move through supermarkets and other retail stores. Sorensen presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don’t work. You’ll learn how to appeal to the “quick trip” shopper; make the most of all three “moments of truth”; understand consumers’ powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard’s and other innovators; and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities.” (Catalogue)

Although older Visual merchandising still offers insights into consumer psychology.

Visual merchandising : window and in-store displays for retail / Morgan, Tony
“A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior. Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.” (Catalogue)

If you need more information please contact the Prosearch team at the library. We can help you find information across a range of perspectives and resources. All enquiries are treated in confidence.

Workplace Wellness Report 2021

The Workplace Wellness report 2021 has just been released.

Undertaken every two years by Southern Cross Health Insurance and BusinessNZ, the report is now in its fifth edition.

Unsurprisingly there has been an increase in workplace flexibility with more businesses offering a work from home option.  While most employees find this positive there has also been an increase in the feelings of isolation.  Overall businesses report an increase in stress levels around workload.

Interlibrary loans

Can’t find what you need in the Wellington City Libraries collection? We provide an inter-library loan (interloan) service that allows you to access material held in other libraries in New Zealand or overseas.

  • Anyone with a current library card can request an interloan
  • Books, articles, theses, music scores, audio-visual material, car manuals and more can all be requested
  • At this time, eBooks and eAudiobooks cannot be interloaned
  • Remember that we rely on supplying libraries as well as the postal service for all interloans — we cannot guarantee delivery, although we do our best
    Learn more here

Kids and business : encouraging the young entrepreneur

Last week the posts focused on the older demographic in the workplace.  Today, because it’s still school holidays, its a good time to encourage the kids’ creativity and entrepreneurial skill set.

Does Miss 14 see her career path including making millions as a Tiktok influencer?  Is Mister 10 talking about ways to make money to upgrade his playstation?  Seize the opportunity to harness that energy and get the kids learning about how to run a business.

WCL has a collection of books aimed at the children and young adult demographic that will provide them with money making ideas as well as teaching how to develop and market their product.  It’s never too soon to be entrepreneurial.

For the younger members of the family who keen on cooking check out :

How to make money from cooking and baking / Storey, Rita
“Do you have a fantastic business idea but don’t know where to start? Or perhaps you love cooking and baking and want to make some money from something you enjoy doing. This book is a fantastic guide containing all the tips and tricks you need to your cooker into a profitable enterprise and become a young entrepreneur (a Kidpreneur!). Sample areas covered include: designing brand images, conducting market research, writing a business plan and understanding restrictions and the law. If you simply want to make some money for charity there’s a guide to this area as well. There is a strong emphasis on how to keep safe and what dangers to be aware of, for example in dealing with people in your money-making enterprise. It is part of the How to Make Money series – books that turn young people into young entrepreneurs, whether they’re into cooking, computers, upcycling or simply using their spare time profitably! (Publisher’s website)” (Catalogue)

Kid start-up : how you can be an entrepreneur / Cuban, Mark
“The stars of ABC’s Shark tank explain how a kid can discover a great business idea and get it off the ground.” (Catalogue)

 

 

 

For some inspiration from those who have been there and done that have a look at :

Brilliant businesskids : young entrepreneurs with global ambitions / Burston, Jo
“This book follow the stories of young entrepreneurs from around the globe who have grown their Simple Ideas into businesses and social enterprises that span their own countries, and even The World. Eleven incredibly talented young founders describe in their own words the challenges and opportunities they faced designing, launching and marketing their products, and driving change through their social initiatives. They explain their journey from startup, revealing how their entrepreneurial journey has shaped them personally. This book shows that by encouraging children and teenagers to start businesses and social enterprises when they’re still at school, teachers and parents can equip them with business skills and practical knowledge that could stay with them for life. For children and teenagers globally, who dream of turning their entrepreneurial ideas into reality, this book is designed and illustrated especially for you! It’s packed with insights from kids who dared to believe in themselves. If these Brilliant BusinessKids can do it, then so can you!” (Catalogue)

For the older age group there is inspiration to be found in Henry Patterson’s book

Young and mighty : your secret weapon for earning some money, changing the world, and spending your future doing what you love / Patterson, Henry
“You can turn your passion into more than just a hobby. When he was 9 years old, Henry Patterson (now aged 14) turned his sweet stall into a story book and children’s brand, which led to an international business that took him around the world, meeting fantastic people along the way – including Sir Richard Branson and the co-founder of Instagram, Mike Krieger. In Young and Mighty, Henry not only shows how to start your own business at any age, he also shares 30 tried-and-tested ways to earn some money right now, as well as 20 fun methods for fundraising for causes that matter to you. Young and Mighty is for those who want to find what makes them tick, for those who want to change the world, for those who just want to have fun. Grab it and go make your unique mark on the world!” (Catalogue)

Although an older publication there is still good advice to be found in

The young New Zealander’s guide to entrepreneurship / Hunter, Ian
“… an inspirational and practical guide to starting your own business. Fully endorsed by the Young Enterprise Scheme, the book is filled with great advice from winning teams, business mentors and hot tips from some of New Zealand’s leading business people” — Cover.” (Catalogue)

And remember the Prosearch team doesn’t have an age limit for customers.

If you need more information please contact the Prosearch team at the library. We can help you find information across a range of perspectives and resources. Or call 021 596 274

Older workers and multigenerational workplaces

The days of retiring at 65 are long gone and many older workers choose to remain on in the workplace.

There are many positives to employing an older person – their wealth of knowledge, their life and people skills, their loyalty to the company.  Yet many also face ageism or discrimination due to their years.  At times there may also be friction between different generations and the employer needs to have the skills to negotiate this and bring out the best in all employees in order to benefit the business.

Older workforces : re-imagining later life learning / Bingham, Domini
“We are all going to become old. Many countries are ageing demographically with ageing workforces. Despite anti-discrimination and equality laws, older workers are routinely left out from learning opportunities even unconsciously so, suffer stereotyping or they simply do not participate. Why is this so? This book looks to understand the background to this and re-imagine older workplaces to capitalise on older workers. The author explores what learning and development offers a best fit for older workforces through literature, research and case studies with organisations and individuals. She considers how an organisation might shift its strategic processes to offer a holistic workforce opportunity of value to both employee and employer, as it is cognitive skills that will be needed in future workforces. Emphasising the area of work agency and the human right to learning, this book turns ageing and learning in workplaces on its head, seeing older workers as vessels of untapped potential. It re-imagines their possibilities in a time of intense demographic and digital change. This book will be a pragmatic guide to academics, researchers and practitioners in the fields of workplace learning, human resource development, social policy and diversity.” (Catalogue)

 

Older women who work : resilience, choice, and change
“Older Women Who Work: Resilience, Choice, and Change provides one of the first in-depth examinations of women age 65 and older who have delayed retirement, exploring personal and career identity, social roles, and quality of life concerns. The fifteenth book in APA’s Division 35 Psychology of Women series, this edited volume presents a rich array of qualitative and quantitative research on older women’s experiences in the workplace. Chapter authors share insights about how organizational leaders can change societal structures to better support the motivations and needs of diverse older women in the workplace. The book also describes how consultants, educators, and mental health professionals can encourage development of personal grit, to help the growing numbers of older women exercise their right to opportunities and be adaptable in the face of employment challenges”– Provided by publisher.” (Catalogue)

 

Counter mentor leadership : how to unlock the potential of the 4-generation workplace / Riggs, Kelly
“This book is the result of over twenty-five years of combined experience from Kelly and Robby Riggs-dynamic, occasionally irreverent, always insightful, father (Boomer) and son (Millennial), who work with organizations grappling daily with multi-generational conflict. Through their collaboration, Kelly and Robby share their very different perspectives on the same problems most companies are STILL dealing with, but haven’t had the courage or the tools, to address. Issues such as: a shocking lack of leadership skills; the culture-killing generational divide that is demolishing many companies; and the stunning, often unrecognized impact of technology on the workplace.” (Catalogue)

If you need more information please contact the Prosearch team at the library. We can help you find information across a range of perspectives and resources. All enquiries are treated in confidence.

Becoming an Age Friendly Business

In the last post I wrote about senior entrepreneurs.  Not everyone can or wants to run their own business though.  It’s a fact New Zealand has an ageing population and one in which dementia is a growing problem.

How can our existing businesses support this growing demographic?

MBIE has produced a series of documents on how to become an Age Friendly Business

Becoming an age friendly business book

Becoming an Age Friendly Business Implementation Guide 

Becoming an Age Friendly Business Action plan

Becoming an Age friendly Business self assessment toolkit

Additional resources are available on the Office for Seniors website.

If you need more information please contact the Prosearch team at the library. We can help you find information across a range of perspectives and resources. All enquiries are treated in confidence.

Senior entrepreneurs

Seniors Week! FRI 1-8 OCT

While many people think of an entrepreneur as a young, often male, go-getting, techie type research has suggested that older people have a wide range of passions, knowledge and life/career experience that makes them just as creative and entrepreneurial as the younger generation.

In keeping with current global trends more older New Zealanders are becoming entrepreneurs.  Recent research published by Dr Judith Davey who conducted 20 in-depth interviews with people who had started new businesses after the age of 50, found they’re not just motivated by money.  You can listen to the Radio NZ interview with Dr Davey here

In Wellington there is a support network for the senior entrepreneurs in the form of a meetup group.

And to prove its never too late, this inspiring Youtube Ted talk by Paul Tasner How I became an entrepreneur at 66 may well motivate you to take the plunge and start up your own business.

From the WCL collection, there is a huge range of material aimed at those starting their own businesses but for the older person check out :

Ageless startup : start a business at any age / Terrien, Rick
“Ageless Startup guides retirees through the world of entrepreneurship. The book discusses what it takes to start a business at an advanced age, how seniors set themselves apart from their younger competitors, and provides general business startup guidance”– Provided by publisher.” (Catalogue)

There has never been a better time to start your own business, but taking that leap of faith can seem like a daunting risk rather than an exciting new venture. But here’s the truth: Your community needs you. The world needs you. You have time to make a difference, and you have the experience, resilience, and drive to make it.

If you need more information please contact the Prosearch team at the library. We can help you find information across a range of perspectives and resources. Or call 021 596 274

Making your Business Stand Out: The Basics of Branding – course


WHS’S Community Education Centre is offering a course in Making your Business Stand Out: The Basics of Branding, starting in October and running for four weeks.

You will figure out who your customer audience is, so that your brand is effective. Discover how to create an impactful, powerful visual brand for your business without breaking the bank! Learn who to hire to help you, where to find them and how much they cost. No graphic design knowledge necessary!

Learn more here

Branding is a hot topic right now and WCL has a number of new book titles on aspects of the importance of building your business brand.

Check out :

Marketing mess to brand success : 30 challenges to transform your organization’s brand (and your own) / Miller, Scott Jeffrey
“In Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company wide gains.” (Catalogue)

 

Magnetic stories : connect with customers and engage employees with brand storytelling / Dolan, Gabrielle
“Your brand is the stories people share about you when you’re not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organization; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institution or a political party; a local café or a global franchise — everyone has a brand and everyone has a story. The reality is people are already sharing stories, both the good and the bad.” (Catalogue)

If you need more information please contact the Prosearch team at the library. We can help you find information across a range of perspectives and resources. Or call 021 596 274

 

New Zealand Chinese Language Week.

September 26 – Oct 2 is New Zealand Chinese Language Week.

The Asia NZ Foundation describes NZCLW as

a Kiwi-driven initiative designed to increase Chinese language learning in New Zealand.

NZCLW seeks to bridge the cultural and linguistic knowledge gap between China and New Zealand by delivering fun and practical initiatives that assist Kiwis to learn Chinese

 They offer some online resources aimed mainly at school students and teachers but many of the videos are of interest to anyone who does business in China.

So why learn Mandarin Chinese?  New research from the McKinsey Global Institute states that

China offers a $5 trillion consumption growth opportunity over the next decade

That’s a lot of business and one Wellington businesses could be getting a slice of.

If you have a product that could appeal to the Chinese market a new opportunity has recently been released with the establishment of the Kiwiso store as a unique way of presenting New Zealand brands to the Chinese market.

NZ Trade and Enterprise offers a free Intro to China overview and make many more resources available after signing up to access their portal.

Returning to Asia NZ Foundation and a recent interview with Richard Dunsheath, New Zealand’s trade commissioner to Shanghai, discusses how the Covid pandemic has impacted Chinese consumer behaviour and New Zealand businesses operating there.

If you are thinking of unlocking some of business opportunities offered by the Chinese market then kick off your learning of the language with some of the resources available through WCL

Unlocking Mandarin Chinese with Paul Noble (2021)

By Noble, Paul

Ever tried to learn Mandarin Chinese and found it too hard? Bestselling language coach Paul Noble has a quick and easy way to get you back on track with his unique tried-and-tested method.

Mandarin Chinese for beginners : learning conversational Chinese (2018)  By Ren, Yi

Chinese is fascinating and learnable, and this friendly approach to the basics helps you understand the language by comparing and contrasting it with something you already know: English. This book is for people who want a grasp of how to speak and understand Chinese–for business, for pleasure, or for travel. Chinese for Beginners abounds with extra touches that are tried and true, drawn from the authors’ years of teaching.

Mango Languages – accessible with your WCL registration card – gives you access to
an online language-learning system for Mandarin Chinese as well as Cantonese Chinese.

And finally, The National Library is offering an online talk on Thursday 30 September 12.10pm to 1:00pm

Historian Nigel Murphy will give a talk about New Zealand Chinese naming conventions especially business and personal names.  You can learn more about what promises to be an interesting topic and register for it here